Don began his career as a graphic designer, achieving international recognition for his package designs. Then he became an advertising Art Director at Doyle Dane Bernbach where he worked on such historic campaigns as Volkswagen, El Al, Coffee of Colombia and Avis.
DDB sent Don to Dusseldorf as a Creative Group Head. For the next two and a half years, he hired and trained German nationals while working on VW, Lufthansa, Uniroyal, and other accounts.
After returning to New York, Don joined Ogilvy & Mather as Art Director/Producer for Mercedes Benz, filming TV commercials in Germany and throughout Europe. He also spent several months trouble-shooting at O&M’s office in Sao Paulo, Brazil.
After O&M, Don joined Benton & Bowles. As a Vice President, Associate Creative Director, he worked on accounts such as Procter & Gamble and General Foods. In 1980, B&B sent Don to Brussels, where he was Creative Director on P&G business in Belgium, Holland and Germany.
Don rejoined DDB as a Senior Vice President, Creative Manager and member of a small international trouble-shooting creative team, servicing the DDB network worldwide for accounts like Polaroid and Spanish Tourism.
After that he joined Saatchi & Saatchi as a Senior Vice President, Group Creative Director working on P&G and Tylenol products. He left Saatchi & Saatchi to form Don Blauweiss Advertising & Design Inc.
Don is a graduate of Queens College and The Cooper Union. He has taught design and advertising concepts at Parsons School of Design, Pratt Institute and Cooper Union for a total of 25 years. He has also served for two years as President of the Cooper Union Alumni Association and has been elected to the Board of Trustees at Cooper. He has been inducted into the Cooper Union Hall of Fame.
Because Don has lived and worked in several different countries he speaks German, French, Spanish and Portuguese.
Sid Myers was born in NY city and attended the High School of Music and Art and The Cooper Union in Manhattan.
He worked as an art director at Vogue magazine for 3 years , then as art director / creative director at Doyle Dane Bernbach for 10 years, during which he worked on accounts such as Rheingold Beer, Volkswagen, American Airlines, Whirlpool, El Al Airlines and The Israel Government Tourist Office.
During his tenure at DDB, he was creative director along with his partner Stan Lee on the Pres. Johnsons’ 1964 presidential campaign. Among the many spots they wrote was the famous (or infamous) Daisy spot which created such a furor at the Goldwater headquarters that it was pulled from the air but ended up being shown on every evening newscast and on the cover of Time magazine.
After leaving DDB he opened his own commercial production company. He worked on many of the Fortune 500 companies campaigns, specializing in comedy dialogue commercials. He worked with such luminaries as Frank Sinatra, Dean Martin, George Burns, Joe Nameth, Yogi Berra, Reggie Jackson and Rodney Dangerfield.
He has won numerous Clio Awards, the industry’s equivalent of the Oscars. He is the recipient of the coveted Gold Medal from the Art Directors Club of NY. and has received gold and silver Lions from the Cannes and Venice Film Festivals. In addition to many other industry awards, he is the recipient of awards from the One Club of NY and Society of Illustrators. He received a prestigious nomination for Best Commercial Director from the Directors Guild of America.
Chuck Schroeder started his career in the advertising business at Doyle Dane Bernbach as a copywriter working on Alka-Seltzer, Volkswagen, Polaroid, Mobil, American Airlines, Stroh's Beer and other accounts. He was hired by McCann-Erickson to work as a Senior Copywriter on Miller brands, primarily Miller Lite (the most successful brand launch in beer business history); Coca Cola, New York Racing Association, Del Monte Foods and the KFC chain.
He established Schroeder Advertising at 305 Madison Avenue 1978. The agency has worked for wide variety of clients in several industries including The New York Stock Exchange, Fiduciary Trust International, The British Tourist Board, American Airlines, Japan Airlines, Childcraft and Datel, America's first business computer retail store. Schroeder Advertising created Saratoga Lager, a new micro brew, and developed the positioning and formulation for the brand, along with the design of packaging and sales materials and overall development of the Business Plan and Marketing Plan. In addition to broadcast and print advertising and sales brochures, the agency has created and supervised the production of sales videos, complete trade show booth concepts (including booth design, construction supervision, show presentations and support advertising, promotion and
collateral materials), interactive CD-ROM presentations and Web sites.
Schroeder Advertising has done pro bono campaigns for the President’s Committee on Employing People with Disabilities, the State of New Jersey's Department of Highway Safety (a major drunk driving awareness campaign), Cooks for Kids (a New York charity devoted to helping children with AIDS), the Hancock (NY) Hospital Fund and others.
Chuck Schroeder was hired as the writer for the video done for the New York Rangers Hockey organization - Tradition on Ice - critically acclaimed by THE NEW YORK TIMES and WCBS TV NEWS (“...probably the most exciting hockey video ever made...”) and the first video done for the Rangers in their 63 year history.
He has been published in several trade journals including Advertising Age, and his agency has won numerous industry awards and recognition in publications such as Art Direction Magazine and the international design “bible,” Graphis. He was an advertising instructor from 1974 to 1992 at The School of Visual Arts in New York, recognized to be one of the top three schools for advertising creatives in the country.